Branded

The Wilson 3: A Story of Love, Loss, and the Strength that Defines the Western Way of Life

This is the story of Jeff, Amber and Shiloh Wilson known as The Wilson 3. A family whose legacy stretches far beyond rodeo, and whose death in the Texas Hill Country floods profoundly shaped this community. Their story is one of love, resilience, and the strength that defines the Western way of...

Ky Hamilton: Of Guts & Grit

One of the greatest to ever nod his head, but injury after injury pushed Ky Hamilton's career to the edge. Now in 2025, he's riding better than ever and has one goal on his mind—to reclaim the World Champion title.

Kade and Joey Sonnier: Rebuilt

Some stories aren’t just about rodeo — they’re about redemption.Kade Sonnier’s journey back to his dad, and his dad back to him, is as real as it gets. Here is a glimpse into the years they spent apart, the battles that kept them distant, and the moment rodeo brought them back together. From...

Carlee Otero: Fractured - Not Finished

At the 2024 NFR, Carlee Otero made it almost halfway through the finals before facing what would have ended most seasons. However, with a decade away from competing at the Thomas and Mack, there was nothing that could take that away from her.

Tucker Allen: Steers and Stunts

Tucker Allen has made his mark in professional rodeo as the 2025 World Champion Steer Wrestler. However, when you think of a rodeo cowboy's side hustle, you probably wouldn't think of show business. Tucker Allen is true to his roots in ranching as well as his home State of California.

A Race Toward History

Stetson Wright and Wacey Schalla have geared up all season long for a ten-day battle at the National Finals Rodeo. One in the saddle bronc, one in the bareback and both in the bulls will make for an All-Around race unlike any other!

Stetson Wright: Superman's Comeback

At just 26, Stetson Wright has already stacked gold buckles and built a legendary career. After missing the 2024 season due to injuries, he returns to Las Vegas in 2025 still battling setbacks but chasing the elusive Triple Crown, looking to add another chapter to a career that continues to...

Tricia Aldridge: All In on Adios

Tricia Alridge and Adios Pantalones have taken the barrel racing world by storm. From having never competed in Pro Rodeo, to now earning a spot at their first National Finals Rodeo in the same year, Tricia is a true testament of what hard work and determination can achieve.

Haywired: The Hays of Rodeo

In rodeo, some families stick around longer than the rest. This story is one of a name that has echoed through rodeo arenas for decades, even when the faces behind it change throughout the years. From legends to modern champions, saddle bronc riding isn’t just a sport for the Hays — it’s a...

Andrea Busby: Faith, Fight, and Finish Lines

Barrel racer Andrea Busby has built her name on grit and determination, both in and out of the arena. When her husband, Jeff, was diagnosed with throat cancer, their toughest battle began — but their faith never wavered through the long road of recovery.

Tristen Hutchings: Riding For Her

Tristen Hutchings’ 2023 is one that came with loss, trials, and the kind of pain only faith could carry him through. Just weeks before the National Finals Rodeo, he faced a heartbreak no one can prepare themselves for. This is the story of his loss, healing, and heart of a true cowboy. -

Lynette Brodoway: Still in the Saddle

Barrel racing favors speed and youth — but 64-year-old Lynette Brodoway is breaking the mold. This Canadian cowgirl is still hitting the rodeo arena, rounding barrels with the best of them and proving that age is nothing but a number when you have grit and heart.

Rusty Wright: Hell and Back

Rusty Wright was born into rodeo royalty, but his journey was never paved in gold. He's a cowboy who's endured pain...not just from broken bones...from enduring loss that even time won't fully heal. Rusty and his family take us through his path to redemption, with his sights set on his first gold...