American Bucking Bull, Inc.

PBR (Professional Bull Riders Inc.) and a visionary group of stock contractors acquired a DNA Registry formerly known as RSR (Rodeo Stock Registry) in 2003. They understood the value and importance of preserving bucking bull genetics. This database was the foundation of American Bucking Bull Inc. (ABBI) and that registry that would swell from 20,000 to over 180,000 animals in just over a decade. In addition to preserving the genetics of animal athletes, ABBI was determined to develop stand-alone events where the bulls would be judged on their own merits (regardless of how the cowboy atop them did). The combination of the database and events for animal athletes lead to huge paydays and the explosion of bucking bull breeding programs across


Cowboy Channel Plus uses cookies to improve your experience on our website.

We use cookies that help the site to work properly and also track how you interact with it and what types of content you enjoy. If you consent to the use of these cookies, please click on Accept All.


Click Save Settings to save your selected cookie preferences. For more information please review our Cookie Policy.

Technical cookies help make the website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

These cookies collect information that can help us understand how our websites are being used. This information can also be used to measure effectiveness in our marketing campaigns and to share our website's content through third-party social networks and other websites.