PBR (Professional Bull Riders Inc.) and a visionary group of stock contractors acquired a DNA Registry formerly known as RSR (Rodeo Stock Registry) in 2003. They understood the value and importance of preserving bucking bull genetics. This database was the foundation of American Bucking Bull Inc. (ABBI) and that registry that would swell from 20,000 to over 180,000 animals in just over a decade.
In addition to preserving the genetics of animal athletes, ABBI was determined to develop stand-alone events where the bulls would be judged on their own merits (regardless of how the cowboy atop them did). The combination of the database and events for animal athletes lead to huge paydays and the explosion of bucking bull breeding programs across
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